The 125th anniversary year of the World’s Columbian Exposition offered scholarship, images, and fiction relating to the World’s Fair in several new publications in 2018. Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World’s Columbian Exposition Created Modern Marketing by Joe Dobrow. University of Oklahoma Press. Communications professional and business history writer Joe Dobrow traces the origins of modern American marketing by shining the spotlight on three men: pioneers of promotion John M. [...]