The December 2, 2024, episode of Jeopardy! offered contestants this $200 clue in the Jeopardy! round under the category of “Cheers to Beers”:
After being honored at the 1893 World’s Fair in Chicago, this brand added “Blue Ribbon” to its name.
Evan Jones gave the correct answer of Pabst. The Pabst Brewing Company was awarded a medal at the 1893 World Columbian Exposition. The blue ribbon was the company’s own invention.
A medal given to the Pabst Brewing Company at the 1893 World Columbian Exposition. Adolphus Busch of St. Louis and Frederick Pabst of Milwaukee competed to have their beer declared the best at the fair, which Pabst beer ultimately won. Rather than being awarded a “blue ribbon,” Pabst Brewing Company received this medal, as did every other entrant. [Photo courtesy the Field Museum.]